Brand & Identity

Sando, takoyaki and house cocktails on Diagonal San Antonio, under a name borrowed from a cat that transforms. ⏐ The old logo transformed into nothing — it just looked like a café. A new identity built on figure and ground, drawn to survive a stamp, an avatar, and a shop sign.

Every mattress brand sells sleep. Snoozz was named after the snooze button — the extra minutes you steal after the alarm. The proposal built the identity around that moment.

In Mexico a bike's wheel size is its rodada — 26, 27.5, 29. Rodada 69 is a size no bicycle has ever had. ⏐ A boutique bike shop in La Condesa with a name it wasn't going to change, and an identity built to make the number read as a spec.

Crafting a Distinctive Brand for Artisanal Beer Enthusiasts

Collection of custom-made logos

Linio was one of Latin America's largest e-commerce marketplaces, operating across eight countries. Its logo needed to work inside a new design system without spending the recognition it had already earned — so the brief was refinement, not rebrand.