I place great importance on creativity, human-centric design, and empathy, as they are essential in establishing deep connections between brands and their audiences. My work philosophy involves striking a balance between visual identity and the emotions and experiences that a producto and/or a brand inspires.

Over 20 years, I've led design initiatives for fintech disruptors (albo, AltScore, Apli), e-commerce platforms (Linio, Beerhouse), and tech startups across Latin America. My approach is simple: great products need strategic brand thinking, and great brands need user-centered product design. When you combine both, you create experiences that drive business growth.

Key achievements:

• Led complete brand transformation at Comouna - from naming strategy through visual identity and voice guidelines, resulting in a cohesive system balancing inclusion and technology.

• Drove brand development and communications at albo (fintech) for 4 years, focusing on growth, engagement, and retention across diverse customer segments.

• Designed user-centric products at Apli and AltScore, translating product strategy into prototypes that strengthen market position.

• Directed creative teams at Linio Group (Rocket Internet) across multiple LATAM markets, leading regional branding efforts.

What I bring: 20 years of strategic design leadership, cross-functional team management, and the ability to align business goals with user needs and brand identity. I've worked with startups finding their voice and Fortune 500 companies scaling their brands.

What I'm looking for: Opportunities where brand and product thinking intersect - whether that's leading product design with strategic brand sensibility, or brand strategy with deep product understanding. I thrive in environments that value the complete user experience, from first impression to long-term relationship.