Beerhouse.mx
Crafting a Distinctive Brand for Artisanal Beer Enthusiasts
Client
AB InBev
Scope
Visual Design Web Design Identity design Branding
Industries
Food & Beverages • Ecommerce
Date
2018
Role
Designer Brand Strategist
Beerhouse.mx's brand transformation, emphasizing customer empathy, curated experiences, and support for independent Mexican breweries, to become a leading destination for artisanal, imported, and specialty beers.
The challenge for Beerhouse.mx was to position the brand as the top choice for buying artisanal, imported, and specialty beers. The strategy involved developing customer empathy by connecting with users through curated experiences, aiming to turn them into non-commercial beer connoisseurs. The first step was to transition from an endorsed brand to an independent brand, reflecting our genuine interest in our customers and our dedication to supporting Mexican independent breweries. This change was not only evident in our brand identity materials but also in the content we published and the redesign of our website's homepage.
