Snoozz Branding Proposal
Sleep Innovators: Creating the Brand Identity for SNOOZZ
Development of graphic identity for SNOOZZ, mattress startup in Spain, including logo and iconography, with a focus on softness, modernity, and gender neutrality.
Client
Snoozz
Services
Branding Web design
Industries
Furniture
Date
January 2017
The Process
1. Discovery & Research, I started by understanding the landscape and our users:
The Process
1. Discovery & Research, I started by understanding the landscape and our users:
Competitive audit: Analyzed 15+ fintech brands in LATAM (Nu, Klar, albo, traditional banks)
User interviews: Spoke with 10+ potential users about their relationships with credit and chashflow in the day to day
Stakeholder workshops: Aligned internal teams on brand vision, values, and positioning
Key insights:
Users weren't familiar with"modern fintech models", based on low tech
Trust signals needed to be cultural, not just visual (language mattered as much as design)
Inclusion meant showing real people and real situations, not stock photo diversity
Competitive audit: Analyzed 15+ fintech brands in LATAM (Nu, Klar, albo, traditional banks)
User interviews: Spoke with 10+ potential users about their relationships with credit and chashflow in the day to day
Stakeholder workshops: Aligned internal teams on brand vision, values, and positioning
Key insights:
Users weren't familiar with"modern fintech models", based on low tech
Trust signals needed to be cultural, not just visual (language mattered as much as design)
Inclusion meant showing real people and real situations, not stock photo diversity
