Pedaling Style: RODADA 69
Developing a distinctive brand identity for boutique bike shop
Developing a distinctive brand identity for RODADA 69, a boutique bike shop in La Condesa, encompassing logo, stationery, iconography, packaging, and interior design consultation.
Client
Rodada 69 Boutique de Ciclismo
Services
Branding Identity design Interior design
Industries
Ciclism
Date
April 2017
The Process
1. Discovery & Research, I started by understanding the landscape and our users:
The Process
1. Discovery & Research, I started by understanding the landscape and our users:
Competitive audit: Analyzed 15+ fintech brands in LATAM (Nu, Klar, albo, traditional banks)
User interviews: Spoke with 10+ potential users about their relationships with credit and chashflow in the day to day
Stakeholder workshops: Aligned internal teams on brand vision, values, and positioning
Key insights:
Users weren't familiar with"modern fintech models", based on low tech
Trust signals needed to be cultural, not just visual (language mattered as much as design)
Inclusion meant showing real people and real situations, not stock photo diversity
Competitive audit: Analyzed 15+ fintech brands in LATAM (Nu, Klar, albo, traditional banks)
User interviews: Spoke with 10+ potential users about their relationships with credit and chashflow in the day to day
Stakeholder workshops: Aligned internal teams on brand vision, values, and positioning
Key insights:
Users weren't familiar with"modern fintech models", based on low tech
Trust signals needed to be cultural, not just visual (language mattered as much as design)
Inclusion meant showing real people and real situations, not stock photo diversity
