Beerhouse.mx
Crafting a Distinctive Brand for Artisanal Beer Enthusiasts
Beerhouse.mx's brand transformation, emphasizing customer empathy, curated experiences, and support for independent Mexican breweries, to become a leading destination for artisanal, imported, and specialty beers.
Client
AB InBev
Services
Visual Design UI & UX Design Identity design Branding
Industries
Food & Beverages
Date
June 2018
The Process
1. Discovery & Research, I started by understanding the landscape and our users:
The Process
1. Discovery & Research, I started by understanding the landscape and our users:
Competitive audit: Analyzed 15+ fintech brands in LATAM (Nu, Klar, albo, traditional banks)
User interviews: Spoke with 10+ potential users about their relationships with credit and chashflow in the day to day
Stakeholder workshops: Aligned internal teams on brand vision, values, and positioning
Key insights:
Users weren't familiar with"modern fintech models", based on low tech
Trust signals needed to be cultural, not just visual (language mattered as much as design)
Inclusion meant showing real people and real situations, not stock photo diversity
Competitive audit: Analyzed 15+ fintech brands in LATAM (Nu, Klar, albo, traditional banks)
User interviews: Spoke with 10+ potential users about their relationships with credit and chashflow in the day to day
Stakeholder workshops: Aligned internal teams on brand vision, values, and positioning
Key insights:
Users weren't familiar with"modern fintech models", based on low tech
Trust signals needed to be cultural, not just visual (language mattered as much as design)
Inclusion meant showing real people and real situations, not stock photo diversity
