Apli App Case
User Experience for Gig Economy Job Seekers
Introducing a comprehensive study and redesign of the Apli app, aimed at understanding and addressing user retention issues in the gig economy job application process.
Client
Apli
Services
UxUi User Research Visual Design Product Design
Industries
Human Resources
Date
August 2018
*Project Overview* Apli is a platform designed to connect candidates with temporary gig opportunities. Despite its utility, the app faced a critical issue: high candidate turnover, with fewer than 50% of users returning after their first month. The goal of the redesign was to address the reasons behind this low retention rate by improving user engagement and job-seeking satisfaction.
