Pedaling Style: RODADA 69
Client
Rodada 69 Boutique de Ciclismo
Services
Branding Identity design Interior design
Industries
Ciclism
Date
April 2017
This project encompassed the development of a unique brand identity for RODADA 69, a boutique bicycle shop situated in the vibrant neighborhood of La Condesa, Mexico City. In addition to designing the logo, stationery, iconography, and packaging, we provided consultation on interior decoration themes. The driving force behind this project was to create a brand that embodied the spirit of urban cycling, utilized vibrant colors, and incorporated organic materials such as concrete and wood. The resulting design effectively conveys an exclusive yet modern feel for the RODADA 69 brand. ________ Este proyecto abarcó el desarrollo de una identidad de marca única para RODADA 69, una boutique de bicicletas situada en el vibrante barrio de La Condesa, Ciudad de México. Además de diseñar el logotipo, la papelería, la iconografía y el embalaje, proporcionamos consultoría sobre los temas de decoración interior. La fuerza impulsora detrás de este proyecto fue crear una marca que encarnara el espíritu del ciclismo urbano, utilizara colores vibrantes e incorporara materiales orgánicos como concreto y madera. El diseño resultante transmite efectivamente una sensación exclusiva pero moderna para la marca RODADA 69.
The RODADA 69 branding project was successful in capturing the essence of a boutique bicycle shop. We used vibrant colors and organic materials to create an exclusive, modern feel. Our comprehensive approach to logo design, stationery, iconography, packaging, and interior design consultation made sure the brand identity was cohesive and engaging. This helped RODADA 69 become a popular presence in La Condesa's bustling market.