Beerhouse.mx
Client
AB InBev
Services
Visual Design UI & UX Design Identity design Branding
Industries
Food & Beverages
Date
June 2018
The challenge for Beerhouse.mx was to position the brand as the top choice for buying artisanal, imported, and specialty beers. The strategy involved developing customer empathy by connecting with users through curated experiences, aiming to turn them into non-commercial beer connoisseurs. The first step was to transition from an endorsed brand to an independent brand, reflecting our genuine interest in our customers and our dedication to supporting Mexican independent breweries. This change was not only evident in our brand identity materials but also in the content we published and the redesign of our website's homepage.
The Beerhouse.mx project demonstrates the power of understanding and connecting with customers, resulting in a successful brand that offers curated experiences for beer enthusiasts. By prioritizing customer empathy and a commitment to supporting independent breweries, Beerhouse.mx has carved out a distinctive niche in the market and positioned itself as a top choice for artisanal, imported, and specialty beer purchases.