Apli App Case
Client
Apli
Services
UxUi User Research Visual Design Product Design
Industries
Human Resources
Date
August 2018
Apli, a gig economy job application platform, was facing high turnover rates, with less than 50% of activated candidates returning to work in their second month. To understand the reasons behind this, I conducted user research by interviewing approximately 20 individuals, including promoters, detractors, neutral users, and stakeholders. The research concluded that there were issues with communication between operations staff and clients, lack of clarity on points of contact, inadequate information about job responsibilities and required experience, and uncertainty about the number of people needed for each shift. Users with 1-3 months of registration and little to no experience were the most likely to leave the platform. To address these issues, the app was redesigned to provide users with more options to filter their job search, show nearby job opportunities, display similar positions they had previously applied for, make client evaluations visible, and gather user opinions on their work experiences.
This project highlights the importance of understanding user needs and pain points in designing effective solutions. By addressing communication and information gaps, the Apli app redesign aimed to create a more seamless and satisfying experience for job seekers in the gig economy, ultimately enhancing user retention and satisfaction.